Fake Fans

This stunning news item came from the Post today: the fans featured in a series of commercials promoting the Knicks are actually actors. The ads, which feature seemingly true-life diehards talking about their devotion to the team while moments of past greatness flash behind them (you know, because moments of current greatness are hard to find), are fake.

Now this is nothing new in TV advertising. We've all seen thousands of commercials with actors talking to the camera as if they were real consumers. But this is a little too much. First, it shows us that the Knicks either didn't want to find real fans or just couldn't find any willing to show profess their faith so publicly.

The Knicks say that the actors are also Knicks fans. Perhaps. But why this extra bit of duplicity? Would it be so hard to produce a commercial that in some way doesn't reek of bullshit?

Also, graphic design student/Knicks fan Ivan Cash has gotten another mention in the big papers after the Daily News printed a rundown of vendors who have produced merchandise relating to the Knicks' woes. According to the article, Cash has sold 125 shirts outside MSG and another 35 online. Make that 36. I plan on purchasing one of those "Hate the Coach" beauties sometime today.

The Daily News article also mentioned a decal showing Isiah's name surrounded by flames and a very nice "Fire Isiah" hat that another fan is selling online at this site. Incidentally, here's a site I found featuring an interview with Cash.

Hate the Coach

Ivan Cash hawks his self-designed T-shirt outside Madison Square Garden before getting arrested for "intent to sell" on Wednesday

So now Ivan Cash is finally getting some attention. The college student - who has speculated tongue-in-cheek that his intriguing name indicates a mysterious status as a money-obsessed Russian gangster or 80s porn star - had achieved only 33rd street fame before Wednesday.

That's because the 22-year-old graphic design student at SUNY-Geneseo was known until now only by those poor Knicks fans entering Madison Square Garden who saw Cash occasionally hawking T-shirts with the edict, "Don't hate the player or the game - hate the coach," and a picture of Isiah Thomas.

I confess, I had heard of Cash before the Daily News reported his arrest on Wednesday for "intent to sell." In other words, he was offering his self-designed T-shirts outside the Garden without a vendor's license.

Well the News got the headline wrong ("Student arrested for 'Fire Isiah" tees" despite there being no such slogan on the shirts in question). It also failed to mention that Cash has been doing this for some time now and has had trouble with the fuzz before.


I first came across his Web site over a month ago and considered for a time calling this blog "Hate the Coach." Alas, Isiah-in-Wonderland was both catchier and more specific. Now Cash has set up a separate site just for selling the shirt. There's also the original story of how he designed and starting selling it back in November 2006 (check out the photo of Walt "Clyde" Frazier appending his John Hancock to one of the tees). Cash also provides the following denunciation:

"Isiah Thomas is the worst thing that's ever happened to the New York Knicks, period. As the president and general manager, Isiah previously fired the coach he'd hired: Larry Brown, (causing the Knicks to eat his remaining, ~$10 million salary) and appointed himself as head coach. Not only have the Knicks failed to have a winning season or make the playoffs since Isiah has taken over, but they also have consitantly had the highest payroll in the league. Innumerable lost draft picks, and a sexual harrasment charge later, the time is ripe to give Isiah the boot."

He hates the False Prophet, the T-shirt is cool and has a great message and it all supports a college student - what's not to like.